eBooks are informative, digital documents, generally given away in exchange for the recipient’s contact information. They have been a fantastic lead-generating tool for every industry since they first appeared on the scene in the early 2000s. eBooks provide something of value to the recipient before the sales pitch comes in or any calls to action. […]
Audience Engagement Ideas to Increase Interest & Attendance at Your Virtual Event
As this pandemic continues worldwide manufacturers are getting very creative with their marketing efforts in order to keep their businesses in front of their customers and prospects. Prior to the COVID-19 pandemic tradeshows gave us the ability to network face-to-face and generate valuable leads but without these in-person events generating leads has been challenging. Virtual […]
