2021 is just around the corner and, if you haven’t already begun, now is the time to prepare your marketing strategy to grow your business throughout the coming year. Start by grabbing a copy of our free comprehensive Industrial Job Shop Marketing Guide. The guide goes over some easy strategies you can incorporate into […]
Expert Tips for Effective PPC Campaigns
Pay-Per-Click (PPC) campaigns are one of the most effective and cost-effective choices for advertising today. You can reach a very large audience while only paying when the ads are actually interacted with. However, as an industrial manufacturer, if you want real results from your campaign you have to make sure that the ads you put […]
Tradeshows Cancelled… What To Do Now Instead.
As the COVID-19 pandemic continues to rage across the United States and tradeshow after tradeshow is cancelled, manufacturers are being forced to get more creative with their marketing efforts in order to keep their businesses in front of their customers and prospects. What can you do right now to keep leads coming in? The lack […]
Marketing During These Unique Times: Paid Advertising and PPC (Pay-Per-Click) Campaigns
In the first part of my article series about marketing during these unique times, I will go over the importance of paid advertising and PPC campaigns. I sat down and chatted with Dylan Carpenter, visibility strategist and PPC expert, who shared quite a few ideas and strategies that you should implement now and how industrial […]
Inbound vs Outbound Marketing : What is the Difference and What is The Best Approach for Industrial Job Shops?
The emergence of inbound marketing over the last decade has dramatically changed the landscape of every company’s marketing efforts and how marketing is received and consumed by prospective customers. Instead of bombarding people with generic advertisements, suddenly companies were able to personally reach out to qualified prospective buyers and maintain an open dialog with them. […]
IMPORTANT: The new California Consumer Privacy Act (CCPA) goes into effect on January 1, 2020.
What does this mean for you? If you do business in California, advertise to customers or prospects in the state, or otherwise collect data from residents of the state you must comply with these new rules for collecting, processing, and using data you collect about the residents. Basically it gives the residents the right to […]