As the current pandemic continues worldwide, tradeshows are being cancelled and manufacturers are getting very creative with their marketing efforts in order to keep their businesses in front of their customers and prospects. Prior to the COVID-19 pandemic tradeshows were large, but necessary, parts of your yearly industrial marketing budget. The most valuable asset of […]
Tradeshows Cancelled… What To Do Now Instead.
As the COVID-19 pandemic continues to rage across the United States and tradeshow after tradeshow is cancelled, manufacturers are being forced to get more creative with their marketing efforts in order to keep their businesses in front of their customers and prospects. What can you do right now to keep leads coming in? The lack […]
Marketing During These Unique Times: Sales, Marketing, and Closing Faster
Part 2 of 4 In the second part of my article series I go into the integral relationship between sales and marketing as well as share tips and insights to get your business through our current challenging times. I sat down and talked with Michael Sobolewski, a sales consultant who helps businesses better reach their […]
What is Omnichannel marketing and why is it important for your job shop to utilize?
Advances in technology have dramatically broadened both the types of marketing channels available as well as the number of people those efforts can reach. Studies have consistently shown that implementing an omnichannel approach increases your customer reach, their engagement (by 19%), their purchase frequency (by 250%), your overall sales (by 13%), and improves customer retention […]
Marketing During These Unique Times: Paid Advertising and PPC (Pay-Per-Click) Campaigns
In the first part of my article series about marketing during these unique times, I will go over the importance of paid advertising and PPC campaigns. I sat down and chatted with Dylan Carpenter, visibility strategist and PPC expert, who shared quite a few ideas and strategies that you should implement now and how industrial […]
Industrial Manufacturers : Thrivin’ After the COVID-19 Pandemic – Get To Work On Your Marketing Now!
In our last article we mentioned how the challenges presented by the COVID-19 pandemic can lead to new opportunities for your current workflow, processes, and procedures however we didn’t mention how this time can be spent preparing your business for growth once everything has returned to normal. Although your business may be forced to shut […]
3 Key Items Needed for a Successful Industrial Manufacturing Website
The World Wide Web is simply full of terrible industrial websites and we are not just talking about bad designs or clashing colors. There are a lot of elements that need to be incorporated into sites today that make or break a site entirely. Your website must be user friendly and inspire people to actually […]
Accelerate your Job Shop growth for 2020! 2020 Digital Marketing Planning & Check List
2020 is just around the corner and now is the time to prepare your marketing strategy to grow your business in the coming year. Start by taking time to review your 2019 marketing and sales. What worked and what didn’t? Did you reach your target goals? Has the market shifted in the past year? […]
Accelerate your Job Shop growth for 2020! Grab a copy of our FREE guide
Download our free comprehensive digital Industrial Job Shop Marketing Guide. The guide walks you through the process of generating more qualified leads for your industrial manufacturing company. Grab your FREE copy now: https://www.thericogroup.com/industrial/ Need assistance? Let us help! With over 30 years of experience, The Rico Group specializes in helping industrial manufacturers and […]