eBooks are informative, digital documents, generally given away in exchange for the recipient’s contact information. They have been a fantastic lead-generating tool for every industry since they first appeared on the scene in the early 2000s. eBooks provide something of value to the recipient before the sales pitch comes in or any calls to action. […]
Get your Job Shop growing in 2021!
2021 is just around the corner and, if you haven’t already begun, now is the time to prepare your marketing strategy to grow your business throughout the coming year. Start by grabbing a copy of our free comprehensive Industrial Job Shop Marketing Guide. The guide goes over some easy strategies you can incorporate into […]
Marketing During These Unique Times: Sales Cycles and User-Friendly Systems
In the fourth and final part my article series, I discuss sales processes and user-friendly tools to assist with the growth of your businesses. I sat down with Kevin Brown, the CEO of LeadSmart, to discuss the overall sales process. My goal here is to help you funnel leads from all of your various marketing […]
What is Omnichannel marketing and why is it important for your job shop to utilize?
Advances in technology have dramatically broadened both the types of marketing channels available as well as the number of people those efforts can reach. Studies have consistently shown that implementing an omnichannel approach increases your customer reach, their engagement (by 19%), their purchase frequency (by 250%), your overall sales (by 13%), and improves customer retention […]