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Marketing During These Unique Times: Sales, Marketing, and Closing Faster

Marketing During These Unique Times: Sales, Marketing, and Closing Faster

Part 2 of 4 In the second part of my article series I go into the integral relationship between sales and marketing as well as share tips and insights to get your business through our current challenging times. I sat down and talked with Michael Sobolewski, a sales consultant who helps businesses better reach their […]

Filed Under: Industrial Marketing, Marketing Tips Tagged With: Closing Faster, die caster, extruder, fabricator, forge, Industrial Marketing, job shops, marketing, Sales, the rico group, webinar, webinar series

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Why You Need to Advertise in Online Directories

Why You Need to Advertise in Online Directories

Google recently reported that “8 in 10 people use online directories to search for businesses,” which means your customers are already looking for your services in relevant directories and advertising your company in those directories can significantly increase the reach of your advertising messages. If that isn’t convincing enough, here are a few more reasons […]

Filed Under: Industrial Marketing, Marketing Tips Tagged With: business directory, digital marketing, directory, industrial job shops, Industrial Marketing, job shops, manufacturing, online advertising, Online Directories, online marketing, PPC ads, Why You Need to Advertise in Online Directories

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Inbound vs Outbound Marketing : What is the Difference and What is The Best Approach for Industrial Job Shops?

Inbound vs Outbound Marketing : What is the Difference and What is The Best Approach for Industrial Job Shops?

The emergence of inbound marketing over the last decade has dramatically changed the landscape of every company’s marketing efforts and how marketing is received and consumed by prospective customers. Instead of bombarding people with generic advertisements, suddenly companies were able to personally reach out to qualified prospective buyers and maintain an open dialog with them. […]

Filed Under: Industrial Marketing, Marketing Tips Tagged With: Best Job Shop Marketing, Campaign, Case Study, Inbound Marketing, Inbound vs Outbound Marketing, Industrial Job Shop, Industrial Marketing, job shops, Outbound Marketing, PPC, social media, the rico group, Trade Show, White Paper

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Truly Integrated Sales & Marketing = Increased Revenue & Better Customer Relationships

Truly Integrated Sales & Marketing = Increased Revenue & Better Customer Relationships

Does your right hand know what the left is doing?   The divide between sales and marketing is pretty standard in technical industries now-a-days but can seriously harm your customer relationships and overall company development and growth.   In most companies marketing is off doing their job and the sales team is off doing theirs […]

Filed Under: Industrial Marketing Tagged With: better business, good communication, industrial job shops, Industrial Marketing, Integrated sales and marketing, job shops, marketing, Sales, technical industries, the rico group

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Industrial Manufacturers are Overlooking Content Creation & Social Media

Industrial Manufacturers are Overlooking Content Creation & Social Media

I was recently discussing the changing tide in industrial marketing with a colleague. We talked about the different forms of advertising, how print was being usurped by digital media and that many industrial manufacturers are overlooking content creation and social media in their marketing strategy. Social media is an extremely effective and viable form of […]

Filed Under: Industrial Marketing Tagged With: content creation, Industrial Marketing, job shops, marketing, social media, the rico group

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How Video Helps Industrial Companies Grow Their Businesses

How Video Helps Industrial Companies Grow Their Businesses

Today 80% of the B2B industrial sourcing process is done online before an engineer or buyer ever contacts you. Their research is performed online through a variety of channels to narrow down the field before they contact you. The more of those channels you appear under the higher the chance is that you’ll be contacted. Time limitations and […]

Filed Under: Industrial Marketing Tagged With: Industrial Marketing, job shops, manufacturers, the rico group, video, video marketing, websites

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The Rico Group
  • Home
  • About
    ▼
    • Testimonials
  • Our work
  • Services
    ▼
    • Web Design & Dev
    • SEO & PPC
    • Photography & Video
    • Trade Show Booths and Graphics
    • Social Media Marketing
    • Content Creation
    • Print and Graphics
    • Email Marketing
    • Marketing Consulting
    • Domain Lock Up
  • Blog
  • Contact