Part 2 of 4 In the second part of my article series I go into the integral relationship between sales and marketing as well as share tips and insights to get your business through our current challenging times. I sat down and talked with Michael Sobolewski, a sales consultant who helps businesses better reach their […]
Why You Need to Advertise in Online Directories
Google recently reported that “8 in 10 people use online directories to search for businesses,” which means your customers are already looking for your services in relevant directories and advertising your company in those directories can significantly increase the reach of your advertising messages. If that isn’t convincing enough, here are a few more reasons […]
Inbound vs Outbound Marketing : What is the Difference and What is The Best Approach for Industrial Job Shops?
The emergence of inbound marketing over the last decade has dramatically changed the landscape of every company’s marketing efforts and how marketing is received and consumed by prospective customers. Instead of bombarding people with generic advertisements, suddenly companies were able to personally reach out to qualified prospective buyers and maintain an open dialog with them. […]
Truly Integrated Sales & Marketing = Increased Revenue & Better Customer Relationships
Does your right hand know what the left is doing? The divide between sales and marketing is pretty standard in technical industries now-a-days but can seriously harm your customer relationships and overall company development and growth. In most companies marketing is off doing their job and the sales team is off doing theirs […]
Industrial Manufacturers are Overlooking Content Creation & Social Media
I was recently discussing the changing tide in industrial marketing with a colleague. We talked about the different forms of advertising, how print was being usurped by digital media and that many industrial manufacturers are overlooking content creation and social media in their marketing strategy. Social media is an extremely effective and viable form of […]
How Video Helps Industrial Companies Grow Their Businesses
Today 80% of the B2B industrial sourcing process is done online before an engineer or buyer ever contacts you. Their research is performed online through a variety of channels to narrow down the field before they contact you. The more of those channels you appear under the higher the chance is that you’ll be contacted. Time limitations and […]
