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Tag: Industrial Marketing

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8 Reasons Why You Should Add eBooks to Your Job Shop Marketing Strategy

8 Reasons Why You Should Add eBooks to Your Job Shop Marketing Strategy

eBooks are informative, digital documents, generally given away in exchange for the recipient’s contact information. They have been a fantastic lead-generating tool for every industry since they first appeared on the scene in the early 2000s. eBooks provide something of value to the recipient before the sales pitch comes in or any calls to action. […]

Filed Under: Industrial Marketing, Marketing Tips Tagged With: eBooks, industrial ebooks, Industrial Marketing, job shop marketing, marketing, marketing strategy, rico, Rico Group, the rico group

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Audience Engagement Ideas to Increase Interest & Attendance at Your Virtual Event

Audience Engagement Ideas to Increase Interest & Attendance at Your Virtual Event

As this pandemic continues worldwide manufacturers are getting very creative with their marketing efforts in order to keep their businesses in front of their customers and prospects. Prior to the COVID-19 pandemic tradeshows gave us the ability to network face-to-face and generate valuable leads but without these in-person events generating leads has been challenging. Virtual […]

Filed Under: Industrial Marketing, Marketing Tips Tagged With: Audience Engagement, COVID, Industrial Marketing, job shop marketing, Rico Group, the rico group, Virtual Event Audience Engagement Ideas, virtual events, virtual tradeshow

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Marketing During These Unique Times: Sales Cycles and User-Friendly Systems

Marketing During These Unique Times: Sales Cycles and User-Friendly Systems

In the fourth and final part my article series, I discuss sales processes and user-friendly tools to assist with the growth of your businesses. I sat down with Kevin Brown, the CEO of LeadSmart, to discuss the overall sales process. My goal here is to help you funnel leads from all of your various marketing […]

Filed Under: Industrial Marketing Tagged With: 2020 pandemic, boost sales, COVID, COVID-19, grow business, Industrial Marketing, leads, marketing, marketing strategy, more leads, more sales, pandemic, Sales, Sales Cycles and User-Friendly Systems, the rico group

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Marketing During These Unique Times: Branding, Design, and Corporate Image

Marketing During These Unique Times: Branding, Design, and Corporate Image

Part 3 of 4 In the third part of our series we go over the specific roles that branding, design, and your overall corporate image play in the growth of your business. We sat down with our own Art Director, Alain Abeyta, to discuss how to differentiate your company from your competitors, marketing and design […]

Filed Under: Industrial Marketing, Marketing Tips Tagged With: blog, blogging, Branding, Corporate Image, Design, graphic design, graphics, Industrial Marketing, marketing, message, the rico group, theme, website, wordpress

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Tradeshows Cancelled… What To Do Now Instead.

Tradeshows Cancelled… What To Do Now Instead.

As the COVID-19 pandemic continues to rage across the United States and tradeshow after tradeshow is cancelled, manufacturers are being forced to get more creative with their marketing efforts in order to keep their businesses in front of their customers and prospects. What can you do right now to keep leads coming in? The lack […]

Filed Under: Industrial Marketing, Marketing Tips Tagged With: cancelled tradeshows, content creation, COVID-19, Industrial Marketing, marketing, pandemic, pandemic marketing, podcasts, PPC, PPC ads, seo, social media marketing, SSL, the rico group, tradeshows, virtual marketing, virtual tradeshows, webinars, website updates

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Marketing During These Unique Times: Sales, Marketing, and Closing Faster

Marketing During These Unique Times: Sales, Marketing, and Closing Faster

Part 2 of 4 In the second part of my article series I go into the integral relationship between sales and marketing as well as share tips and insights to get your business through our current challenging times. I sat down and talked with Michael Sobolewski, a sales consultant who helps businesses better reach their […]

Filed Under: Industrial Marketing, Marketing Tips Tagged With: Closing Faster, die caster, extruder, fabricator, forge, Industrial Marketing, job shops, marketing, Sales, the rico group, webinar, webinar series

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What is Omnichannel marketing and why is it important for your job shop to utilize?

What is Omnichannel marketing and why is it important for your job shop to utilize?

Advances in technology have dramatically broadened both the types of marketing channels available as well as the number of people those efforts can reach. Studies have consistently shown that implementing an omnichannel approach increases your customer reach, their engagement (by 19%), their purchase frequency (by 250%), your overall sales (by 13%), and improves customer retention […]

Filed Under: Industrial Marketing Tagged With: Industrial Marketing, marketing, marketing strategy, Omnichannel marketing, onmichannel, the rico group, trg

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Why You Need to Advertise in Online Directories

Why You Need to Advertise in Online Directories

Google recently reported that “8 in 10 people use online directories to search for businesses,” which means your customers are already looking for your services in relevant directories and advertising your company in those directories can significantly increase the reach of your advertising messages. If that isn’t convincing enough, here are a few more reasons […]

Filed Under: Industrial Marketing, Marketing Tips Tagged With: business directory, digital marketing, directory, industrial job shops, Industrial Marketing, job shops, manufacturing, online advertising, Online Directories, online marketing, PPC ads, Why You Need to Advertise in Online Directories

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Industrial Manufacturers : Thrivin’ After the COVID-19 Pandemic – Get To Work On Your Marketing Now!

Industrial Manufacturers : Thrivin’ After the COVID-19 Pandemic – Get To Work On Your Marketing Now!

In our last article we mentioned how the challenges presented by the COVID-19 pandemic can lead to new opportunities for your current workflow, processes, and procedures however we didn’t mention how this time can be spent preparing your business for growth once everything has returned to normal. Although your business may be forced to shut […]

Filed Under: Industrial Marketing Tagged With: After the COVID-19 Pandemic, Coronavirus, COVID-19, COVID19, email campaigns, Industrial Marketing, keep your marketing going, lead nurturing, marketing, marketing tips, newsletters, search engine optimization, seo, the rico group, trg, web security, website maintenance

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Industrial Manufacturers : Survivin’ & Thrivin’ During the COVID-19 Pandemic

Industrial Manufacturers : Survivin’ & Thrivin’ During the COVID-19 Pandemic

As the COVID-19 virus continues to spread across the United States manufacturers are being forced to improvise to keep their businesses up and running. Officials across the country are advising that people say home, that businesses temporarily close their doors, that everyone should distance themselves from others as much as possible, and more. For manufacturers, […]

Filed Under: Industrial Marketing Tagged With: Coronavirus, COVID-19, industrial manufacturers, Industrial Marketing, limit contact, stagger shifts, tips for the COVID-19 pandemic, work from home

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(805) 497-7401

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The Rico Group
  • Home
  • About
    ▼
    • Testimonials
  • Our work
  • Services
    ▼
    • Web Design & Dev
    • SEO & PPC
    • Photography & Video
    • Trade Show Booths and Graphics
    • Social Media Marketing
    • Content Creation
    • Print and Graphics
    • Email Marketing
    • Marketing Consulting
    • Domain Lock Up
  • Blog
  • Contact