eBooks are informative, digital documents, generally given away in exchange for the recipient’s contact information. They have been a fantastic lead-generating tool for every industry since they first appeared on the scene in the early 2000s. eBooks provide something of value to the recipient before the sales pitch comes in or any calls to action. […]
Audience Engagement Ideas to Increase Interest & Attendance at Your Virtual Event
As this pandemic continues worldwide manufacturers are getting very creative with their marketing efforts in order to keep their businesses in front of their customers and prospects. Prior to the COVID-19 pandemic tradeshows gave us the ability to network face-to-face and generate valuable leads but without these in-person events generating leads has been challenging. Virtual […]
Marketing During These Unique Times: Sales Cycles and User-Friendly Systems
In the fourth and final part my article series, I discuss sales processes and user-friendly tools to assist with the growth of your businesses. I sat down with Kevin Brown, the CEO of LeadSmart, to discuss the overall sales process. My goal here is to help you funnel leads from all of your various marketing […]
Tradeshows Cancelled… What To Do Now Instead.
As the COVID-19 pandemic continues to rage across the United States and tradeshow after tradeshow is cancelled, manufacturers are being forced to get more creative with their marketing efforts in order to keep their businesses in front of their customers and prospects. What can you do right now to keep leads coming in? The lack […]
Marketing During These Unique Times: Sales, Marketing, and Closing Faster
Part 2 of 4 In the second part of my article series I go into the integral relationship between sales and marketing as well as share tips and insights to get your business through our current challenging times. I sat down and talked with Michael Sobolewski, a sales consultant who helps businesses better reach their […]
What is Omnichannel marketing and why is it important for your job shop to utilize?
Advances in technology have dramatically broadened both the types of marketing channels available as well as the number of people those efforts can reach. Studies have consistently shown that implementing an omnichannel approach increases your customer reach, their engagement (by 19%), their purchase frequency (by 250%), your overall sales (by 13%), and improves customer retention […]
Why You Need to Advertise in Online Directories
Google recently reported that “8 in 10 people use online directories to search for businesses,” which means your customers are already looking for your services in relevant directories and advertising your company in those directories can significantly increase the reach of your advertising messages. If that isn’t convincing enough, here are a few more reasons […]
Industrial Manufacturers : Thrivin’ After the COVID-19 Pandemic – Get To Work On Your Marketing Now!
In our last article we mentioned how the challenges presented by the COVID-19 pandemic can lead to new opportunities for your current workflow, processes, and procedures however we didn’t mention how this time can be spent preparing your business for growth once everything has returned to normal. Although your business may be forced to shut […]
Industrial Manufacturers : Survivin’ & Thrivin’ During the COVID-19 Pandemic
As the COVID-19 virus continues to spread across the United States manufacturers are being forced to improvise to keep their businesses up and running. Officials across the country are advising that people say home, that businesses temporarily close their doors, that everyone should distance themselves from others as much as possible, and more. For manufacturers, […]