Email marketing is a great way to keep in front of your clients and prospects. It’s a widely used efficient and cost-effective method for new customer acquisition, building brand awareness, and increasing sales. It also builds trust and loyalty with a your customer base.
Advantages of Email Marketing
Email is the marketing and communications channel preferred by B2C and B2B businesses
Email generates up to 4 times higher ROI compared to other marketing channels
Email can easily be personalized to target customers individual interests and needs.
Lists can be easily segmented into groups based on interest, buying habits, promotions, industry, product categories, geography and more so you can send them relevant and personalized email content.
Subscribers can easily share your content with friends and and spread the word about special sale and valuable content with friends and coworkers.
Easily track the results of each email with analytics that give information about opens, click throughs, salesconversions, and unsubscribes and more.