Just having a website isn’t good enough in todays market. Your website needs to be updated with new content regularly to increase it’s importance with search engines. In addition your social media, blog and newsletter all need new content created on a regular basis to remain relevant. Sounds like a big hassle but in the long run it pays off big time.
The occasional email blast or ad just isn’t a strategy that will work. It’s not going to motivate your prospects to come back to your website. In any marketing you need a consistent strategy that keeps your company top of mind for your prospects. A consistent content creation strategy will create a robust online presence that will build trust and value to your prospects and customers.
Some of the benefits of a good content creation strategy are:
Provides Consistent Value to Your Prospects and makes you more important to Google
It’s Shareable and will expand the size of your audience and bring in more opportunities
Fuels Your Online Marketing Channels, can be used to collect data and generate new leads
Establishes You as a trustedindustry expert by demonstrating your industry expertise consistently
Nurture your Relationships by creating stronger bonds with your brand and expanding your audience.
Repeat Business by being helpful to your past customers instead of always selling them stuff. This builds top of mind awareness and a positive association with you and your brand.
Helps businesses with Long Sales Cycles by staying in touch with your customers and prospects so when they’re ready to buy you’re there to help.