Attract Leads

TRG helps businesses and professionals get more qualified clients and grow their business by using proven, powerful, and effective online marketing strategies. Our goal is to bridge the gap between active home buyers and your services.

Educate Potential Clients

Knowledge is the key to building strong relationships with today’s consumers. Become a trustworthy and relevant brand with our education-based approach to marketing.

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Assist in Conversion

We invest in marketing channels that drive more value and conversions. From organic to direct marketing means, we find ways to unblock marketing bottlenecks in your business.

Find Out How We Do It

The Rico Group is Your New Partner for Marketing Success

Maximum Market Exposure
We specialize in strategies and tools that will drive maximum exposure for your business. Our methods are geared toward achieving better rankings and visibility.

More Customers, Higher Revenues
With increased traffic comes higher conversion rates and revenues. We can help you engage your target audience.

Up-to-date Marketing Practices
We swear by methods that are timely and timeless to deliver optimal results for your business. Partnering with us means you’ll have access to the latest developments in marketing.

Better Customer Engagement
Marketing is all about building connections. We combine visual storytelling with cutting-edge platforms to make sure your marketing messages resonate with your audience.

Services

Website Development
Your website serves as your digital storefront for today’s hyper-connected consumers. We can build you a website that will bring all your web marketing channels and activities together to deliver optimal results.

Photography and Video Production
Not only do quality pictures and videos attract customers, these reflect how much you value their experience. We leverage the power of visual storytelling to get people interested in your business.

SEO & PPC
SEO helps you gain traction online and improve your online presence as you go along.
PPC is an inexpensive way of using paid search efforts to attract more visitors to your website.

Social Media
Take your customer relationships to the next level using social media. We have a handful of social strategies to help you build deeper and more meaningful connections with your audience.

Email Marketing
Marketing doesn’t stop at capturing leads. To win the loyalty of your customers, follow-up should be consistent. Email marketing is the best way to achieve that. And with our help, you’ll have customers flocking to your doorstep.

Graphic Design and Trade Shows
Trade shows can be an extremely effective tool to reach your target audience. We design trade show booth displays and promotional materials to help you make the most of every event you attend.

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We Solve Your Marketing Issues

Three decades ago, Rico Mandel, a passionate photographer and graphic artist with a sales background combined his skills to form the Rico Group. Today, we have grown to become a reputable marketing agency, providing diverse online and offline solutions to businesses in the food, lifestyle, and manufacturing industries.

Rico Mandel
CEO

Rico has over 30 years experience as an award winning photographer, creative director and marketer. He’s got a knack for figuring out what makes a company unique and how to get that point across to their customers. He’s worked on campaigns for fortune 500 companies and small mom and pop shops. He loves finding out how things are made and helping business owners grow their companies. He’s also a trained chef and loves everything about food, wine and travel. He loves hanging out with his family.

Kim Ralph
Writer and Production

Kim has over 19 years experience as an award winning designer, web designer, writer and computer repair technician. Kim graduated from the University of Laverne with a Bachelor of Science degree in Organizational Management. She has multiple certifications in digital multimedia, graphic design, web design and studio production. When she’s away from computer she enjoys working in the garden, making custom jewelry, reading, playing video games, working out, and spending time with her family.

N. Elaboubi
Web Developer

Elaboubi has over 10 years experience as web developer and web designer. Elaboubi graduated from the University Mohamed V with a bachelor's degree in economics. He has more specialized certifications in accounting, Analyst Programmer and Web programing. Aside from web development, he enjoy spending his time with his family and writing articles about video games.

Alain Abeyta
Art Director

Alain has over 20 years experience as a top art director and designer for a variety of brands. He’s run the gamut from creating ad campaigns to retail packaging, video editing and everything in between.He possesses the knack for realizing a client’s vision, even when those visions come in the form of hastily written notes and doodles.

How Video Helps Industrial Companies Grow Their Businesses

By TRG_admin |

Today 80% of the B2B industrial sourcing process is done online before an engineer or buyer...

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The Rico Group

Testimonials

Frequently Asked Questions

What types of services do you provide?

As a full-service marketing company, we provide an array of services, including SEO, PPC, social media, email marketing, web design, video production, and analog tactics, such as tradeshow booth design, graphics, and print advertising.

What are the benefits of digital marketing?

The potential returns from digital marketing have been good for many businesses. It has also played a crucial role in strengthening the link between brands and consumers. Through digital mediums, brands can now communicate, engage, educate, and entice consumers in the most effective and efficient ways possible.

What analog marketing methods are still effective today?

Old-fashioned marketing methods, such as attending tradeshows and distributing brochures and promotional materials, let you build real-life connections that digital marketing can’t achieve. Analog tactics will complement your digital campaigns and add a human touch to the overall customer experience. You can also use them to channel leads to your website.

How do you achieve better targeting through digital marketing?

There are a number of ways to reach the right audience at the exact point of need through digital marketing. Today’s data gathering tools are so advanced that you can have accurate insights on how your target customers behave, interact with brands, or buy online.

Why should I hire an agency?

Hiring a dedicated marketing agency ensures that you’re in the right direction and you’re putting your money in solutions that have been proven and tested countless times. Marketing is a continuously evolving practice, and doing it alone can be daunting and risky. Having an in-house team of experts in various marketing disciplines increases your chances of growing your audience and revenue.

How long does digital marketing take to start working?

Turnaround times vary widely depending on the scope of each campaign. But with our continuous effort and monitoring, you can expect to see the results of your investment in as little as six months.

What sets you apart from other marketing firms?

The Rico Group has been in the industry for over 30 years. Throughout the many changes that occurred in the marketing landscape, we have remained resilient. While we remain true to our relationship-based approach, we don’t stop seeking and trying better ways to help businesses grow.

What types of businesses do you work with?

We always say that we take pride in our ability to incorporate visual storytelling and leverage human connections even with a technical audience. This is because we have worked with manufacturing companies in various industries. But our clientele also includes food and lifestyle companies of all sizes. We also share our strategies and tools with small mom and pop businesses, or anyone wanting to make a mark in their niche market