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Want More Customers?

With over 30 years of experience, we specialize in strategic marketing for industrial manufacturers. We know your business, your processes, your tools, and we know how to talk to both engineers and buyers. We are experts in job shops and we know how we help you increase sales, grow your business, and attract and retain customers.

Target

We target and engage your audience for you.

Automate

We automate your marketing efforts.

Results

Build your business and gain new clients.

Learn More About The Rico Group

The Rico Group is your full-service marketing company that offers all of the benefits of an in-house marketing department without the full-time price.
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Grow Your Business

1. What is Online Marketing?

1. What is Online Marketing?

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4. Foundations of Analytics

4. Foundations of Analytics

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2. Resarch Digital Markets

2. Resarch Digital Markets

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5. How SEO Works

5. How SEO Works

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3. Starting a Website

3. Starting a Website

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6. Content Marketing

6. Content Marketing

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Are You Ready To Grow Your Business?

We offer functional, practical, up-to-date, marketing techniques that attract and engage your clients while driving new customers and revenue to your door. Our industrial marketing services include traditional outbound marketing (such as trade show booth graphics, print ads, and brochures), as well as inbound marketing (such as web design, search engine optimization, content writing, social media creation and management, and blog/newsletter campaigns). Grow your business with better marketing with The Rico Group.

Maximum Market Exposure

We specialize in strategies and tools that will drive maximum exposure for your business. Our methods are geared toward achieving better site rankings and overall brand visibility.

More Customers = Higher Revenues

With increased traffic comes higher conversion rates and revenues. We help you engage, inform, entertain, and sell your unique story to your target audience.

Up-to-date Marketing Practices

We deliver marketing that is as sound as your manufacturing process! Methods that are timely and timeless to deliver optimal results. Partnering with us means you’ll have access to the latest developments in marketing.

Measureable Results

We deliver high quality, quantitative marketing efforts utilizing the most current marketing developments and processes. Our clients typically see a 10x ROI (return on investment).

Download our FREE Industrial Job Shop Marketing Guide

Your website is the core of your online presence and engineers place incredibly high importance on the quality of your website. Our FREE guide goes over how your site should flow as well as tips for keeping customers engaged.

Mobile, Tablet or Desktop

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We Get Results

Too many companies are using a hit-and-miss approach to their marketing, creating frustration over the lack of return on investment (ROI). The Rico Group is here to solve that issue for you. Our clients typically see a 10x ROI from our efforts.
We offer solutions that seamlessly and effectively combine digital and analog marketing tactics to drive better results for your business. Over the last 30 years in the industry our clients have sworn by these strategies—because they work
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What Do We Do For You?

We pinpoint, develop, and implement an innovative custom marketing strategy that will help you achieve your business growth goals.

You are an expert at what you do make – you’ve got the engineering, production, quality, shipping, and logistic expertise to effectively run your business. We are your bolt on complete marketing solution to keep your businesses consistently growing and thriving while you focus on the work.

We will put together a comprehensive marketing package that will take care of all of your needs. Working with us gives you all of the benefits of having a complete in-house marketing department without the high overhead. Allow us to utilize our expertise to promote your businesses, give you a steady flow of leads, and open up new markets for you or expand your reach in your existing markets.

We are your complete solution so that your marketing efforts bring you the results you are looking for!

Who We Work With

  • Machine Shops
  • Injection Molding
  • Medical Devices
  • Semiconductor
  • Fasteners
  • Die Casting
  • Rubber Molding
  • Photo Chemical Machining
  • Electronics
  • Solar
  • Metal Fabrication
  • Forging
  • Extrusions
  • Integrated Circuits
  • Machinery and more
Whether you sell custom hardware, medical devices, complex machinery or fasteners, we understand the specific facets of creating internet marketing strategies to help industrial companies grow.

What are you waiting for?

We offer a comprehensive marketing program that is designed to generate consistent, qualified leads every month. Start by downloading our FREE Industrial Job Shop Marketing Guide. This comprehensive guide covers 3 important areas of your marketing – your customers, your website, and your lead machine! Learn how to engage your ideal customer, utilize your site to entice them to contact you, and consistently generate the kinds of leads you want.

Mobile, Tablet or Desktop

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We make it easy.

We know your business so you don’t need to hold our hand. We know the equipment, processes, certifications, and how to talk to engineers so we can hit the ground running. All you need to do is check and approve what we put together and you can stay focused on keeping your production flowing.
As your full-service marketing partner, we handle every aspect of your marketing - including SEO and PPC, web design, content creation, trade show booths, graphics, photography and video production, direct-response efforts, and print and analog tactics.
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Get better results from your website!

Now is a great time to reevaluate your website and improve the quality of your content and customer engagement. Start with our FREE 5-minute website checkup based on Google’s Search Quality Evaluator Guidelines to help you evaluate your content and on-page SEO measures.

Unapologetically Industrial

We specialize in telling your job shop’s unique story in simple yet engaging ways - by incorporating captivating images, sharp copy, clean design, and data analytics to enhance both your online and offline presence.
For over 30 years, The Rico Group has proven that even the most technical audience responds to creative ideas. Our enterprising approach in developing full-service marketing programs has helped a variety of industries and small businesses generate new leads and steadily grow.

Testimonials

Read what some of our customers say about our results
For over 16 years Rico’s been an extremely valuable asset for both me personally and our company. He’s persistant, I’m not always the easiest person to get hold of and he makes sure to get what he needs to help me which is very valuable to me. I don’t have to sit down and spoon feed Rico because he understands manufacturing and is able to translate that into meaningful marketing campaigns for us that reach out to the kind of customers we are looking for. He’s conscientious and a great asset.
A&B Die Casting
A&B Die Casting
Short Run Die Casting
For the past 5 years, working with The Rico Group, we’ve seen the company grow 50% and we’ve set out 3 biggest sales years. We’ve seen significant growth in customer base, total sales and profit margins in no small part to the efforts of The Rico Group. Our market penetration is greater than it’s ever been and our company brand recognition is at an all time high. The Rico Group has an in-depth knowledge of our industry and peripheral industries as well which has really helped fast forward the whole process of marketing to our specific prospects in Hi-Tech. It has virtually provided us with an in-house marketing experience. TRG is always there for the short quick phone call and to turn something out in 24 to 48 hours or less when needed.
UC Components, Inc.
UC Components, Inc.
Fastener and O-Ring Manufacturer
Thank God we found The Rico Group - Groth Engineering started out pretty much with 2 customers as production runs. Once those contracts expired we were desperate looking for customers. The Rico Group redid our website and maintains it, now we get leads on a constant basis and our customer growth has tripled in size. They’re really easy to work with and their knowledge is extensive, The Rico Group are experts at working with industrial manufacturers, you’ll see for yourself once you talk to them that they truly understand the manufacturing field.
Groth Engineering
Groth Engineering
Machine Shop

The best part of our marketing approach

We do all of the work for you! We look forward to hearing from you and helping your company grow




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