The World Wide Web is simply full of terrible industrial websites and we are not just talking about bad designs or clashing colors. There are a lot of elements that need to be incorporated into sites today that make or break a site entirely. Your website must be user friendly and inspire people to actually […]
Inbound vs Outbound Marketing : What is the Difference and What is The Best Approach for Industrial Job Shops?
The emergence of inbound marketing over the last decade has dramatically changed the landscape of every company’s marketing efforts and how marketing is received and consumed by prospective customers. Instead of bombarding people with generic advertisements, suddenly companies were able to personally reach out to qualified prospective buyers and maintain an open dialog with them. […]
Accelerate your Job Shop growth for 2020! 2020 Digital Marketing Planning & Check List
2020 is just around the corner and now is the time to prepare your marketing strategy to grow your business in the coming year. Start by taking time to review your 2019 marketing and sales. What worked and what didn’t? Did you reach your target goals? Has the market shifted in the past year? […]
Accelerate your Job Shop growth for 2020! Get More Out of Exhibiting at Industrial Trade Shows
In-person trade show experiences offer marketing value that is unique and singular. A recent survey that was done by TREW Marketing and IEEE GlobalSpec states that 86% of engineers surveyed feel tradeshows are a very valuable source for seeking out information on the latest engineering technologies, industry trends, and products or services. What can […]
We’ll take our own photos and videos???
I was speaking with a prospect today regarding their website. Their business is down since most of their revenue is tied up with 3 customers. We discussed the need for them to upgrade their website and create a marketing campaign to generate new customers. They were looking to save money and were thinking about taking their […]
7 Ways To Supercharge Your Online Effectiveness
Competition for business is tougher than ever before. Many companies are vying for the same piece of the proverbial pie and finding it difficult to connect with their prospects. Search engines make product and service research very easy for consumers. So, what can be done to get your company to stand out and have a more […]
Why Your Business Needs A Blog
One of the most important assets for your business. Blogs are an excellent way for your business to help out your customers and prospects by creating content that will help your customers do their job better or solve a problem. You may ask yourself why do I want to help my customers do their job better? The reason […]