In the first part of my article series about marketing during these unique times, I will go over the importance of paid advertising and PPC campaigns. I sat down and chatted with Dylan Carpenter, visibility strategist and PPC expert, who shared quite a few ideas and strategies that you should implement now and how industrial […]
Why You Need to Advertise in Online Directories
Google recently reported that “8 in 10 people use online directories to search for businesses,” which means your customers are already looking for your services in relevant directories and advertising your company in those directories can significantly increase the reach of your advertising messages. If that isn’t convincing enough, here are a few more reasons […]
COVID-19 & The Rico Group
The Rico Group is aware that our manufacturing community has been dramatically affected by the COVID-19 pandemic. Some of your staff is working from home, some is still working at your facilities, and some of you have had to close entirely for a bit. We want you to know that The Rico Group is still […]
Industrial Manufacturers : Thrivin’ After the COVID-19 Pandemic – Get To Work On Your Marketing Now!
In our last article we mentioned how the challenges presented by the COVID-19 pandemic can lead to new opportunities for your current workflow, processes, and procedures however we didn’t mention how this time can be spent preparing your business for growth once everything has returned to normal. Although your business may be forced to shut […]
Industrial Manufacturers : Survivin’ & Thrivin’ During the COVID-19 Pandemic
As the COVID-19 virus continues to spread across the United States manufacturers are being forced to improvise to keep their businesses up and running. Officials across the country are advising that people say home, that businesses temporarily close their doors, that everyone should distance themselves from others as much as possible, and more. For manufacturers, […]
3 Key Items Needed for a Successful Industrial Manufacturing Website
The World Wide Web is simply full of terrible industrial websites and we are not just talking about bad designs or clashing colors. There are a lot of elements that need to be incorporated into sites today that make or break a site entirely. Your website must be user friendly and inspire people to actually […]
Inbound vs Outbound Marketing : What is the Difference and What is The Best Approach for Industrial Job Shops?
The emergence of inbound marketing over the last decade has dramatically changed the landscape of every company’s marketing efforts and how marketing is received and consumed by prospective customers. Instead of bombarding people with generic advertisements, suddenly companies were able to personally reach out to qualified prospective buyers and maintain an open dialog with them. […]
IMPORTANT: The new California Consumer Privacy Act (CCPA) goes into effect on January 1, 2020.
What does this mean for you? If you do business in California, advertise to customers or prospects in the state, or otherwise collect data from residents of the state you must comply with these new rules for collecting, processing, and using data you collect about the residents. Basically it gives the residents the right to […]
Accelerate your Job Shop growth for 2020! 2020 Digital Marketing Planning & Check List
2020 is just around the corner and now is the time to prepare your marketing strategy to grow your business in the coming year. Start by taking time to review your 2019 marketing and sales. What worked and what didn’t? Did you reach your target goals? Has the market shifted in the past year? […]
Accelerate your Job Shop growth for 2020! Get More Out of Exhibiting at Industrial Trade Shows
In-person trade show experiences offer marketing value that is unique and singular. A recent survey that was done by TREW Marketing and IEEE GlobalSpec states that 86% of engineers surveyed feel tradeshows are a very valuable source for seeking out information on the latest engineering technologies, industry trends, and products or services. What can […]