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Audience Engagement Ideas to Increase Interest & Attendance at Your Virtual Event

Audience Engagement Ideas to Increase Interest & Attendance at Your Virtual Event

As this pandemic continues worldwide manufacturers are getting very creative with their marketing efforts in order to keep their businesses in front of their customers and prospects. Prior to the COVID-19 pandemic tradeshows gave us the ability to network face-to-face and generate valuable leads but without these in-person events generating leads has been challenging. Virtual […]

Filed Under: Industrial Marketing, Marketing Tips Tagged With: Audience Engagement, COVID, Industrial Marketing, job shop marketing, Rico Group, the rico group, Virtual Event Audience Engagement Ideas, virtual events, virtual tradeshow

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Get your Job Shop growing in 2021!

Get your Job Shop growing in 2021!

  2021 is just around the corner and, if you haven’t already begun, now is the time to prepare your marketing strategy to grow your business throughout the coming year. Start by grabbing a copy of our free comprehensive Industrial Job Shop Marketing Guide. The guide goes over some easy strategies you can incorporate into […]

Filed Under: Industrial Marketing, Marketing Tips Tagged With: 2021 marketing, backups, marketing plan, marketing strategy, PPC, seo, SLL, social media, the rico group, virtual tradeshow, web maintenance, webinar, website updates

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Expert Tips for Effective PPC Campaigns

Expert Tips for Effective PPC Campaigns

Pay-Per-Click (PPC) campaigns are one of the most effective and cost-effective choices for advertising today. You can reach a very large audience while only paying when the ads are actually interacted with. However, as an industrial manufacturer, if you want real results from your campaign you have to make sure that the ads you put […]

Filed Under: Industrial Marketing, Marketing Tips Tagged With: ad campaigns, ad strategy, Expert Tips for Effective PPC Campaigns, google ads, marketing, PPC, PPC ads, social ads, social media, the rico group

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Marketing During These Unique Times: Sales Cycles and User-Friendly Systems

Marketing During These Unique Times: Sales Cycles and User-Friendly Systems

In the fourth and final part my article series, I discuss sales processes and user-friendly tools to assist with the growth of your businesses. I sat down with Kevin Brown, the CEO of LeadSmart, to discuss the overall sales process. My goal here is to help you funnel leads from all of your various marketing […]

Filed Under: Industrial Marketing Tagged With: 2020 pandemic, boost sales, COVID, COVID-19, grow business, Industrial Marketing, leads, marketing, marketing strategy, more leads, more sales, pandemic, Sales, Sales Cycles and User-Friendly Systems, the rico group

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Why You Should Host Your Own Virtual Tradeshow

Why You Should Host Your Own Virtual Tradeshow

As the current pandemic continues worldwide, tradeshows are being cancelled and manufacturers are getting very creative with their marketing efforts in order to keep their businesses in front of their customers and prospects. Prior to the COVID-19 pandemic tradeshows were large, but necessary, parts of your yearly industrial marketing budget. The most valuable asset of […]

Filed Under: Industrial Marketing, Marketing Tips Tagged With: conference, event marketing, guest speaker, marketing, return on investment, ROI, the rico group, virtual conference, virtual tradeshow, webinar

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Marketing During These Unique Times: Branding, Design, and Corporate Image

Marketing During These Unique Times: Branding, Design, and Corporate Image

Part 3 of 4 In the third part of our series we go over the specific roles that branding, design, and your overall corporate image play in the growth of your business. We sat down with our own Art Director, Alain Abeyta, to discuss how to differentiate your company from your competitors, marketing and design […]

Filed Under: Industrial Marketing, Marketing Tips Tagged With: blog, blogging, Branding, Corporate Image, Design, graphic design, graphics, Industrial Marketing, marketing, message, the rico group, theme, website, wordpress

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Tradeshows Cancelled… What To Do Now Instead.

Tradeshows Cancelled… What To Do Now Instead.

As the COVID-19 pandemic continues to rage across the United States and tradeshow after tradeshow is cancelled, manufacturers are being forced to get more creative with their marketing efforts in order to keep their businesses in front of their customers and prospects. What can you do right now to keep leads coming in? The lack […]

Filed Under: Industrial Marketing, Marketing Tips Tagged With: cancelled tradeshows, content creation, COVID-19, Industrial Marketing, marketing, pandemic, pandemic marketing, podcasts, PPC, PPC ads, seo, social media marketing, SSL, the rico group, tradeshows, virtual marketing, virtual tradeshows, webinars, website updates

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Marketing During These Unique Times: Sales, Marketing, and Closing Faster

Marketing During These Unique Times: Sales, Marketing, and Closing Faster

Part 2 of 4 In the second part of my article series I go into the integral relationship between sales and marketing as well as share tips and insights to get your business through our current challenging times. I sat down and talked with Michael Sobolewski, a sales consultant who helps businesses better reach their […]

Filed Under: Industrial Marketing, Marketing Tips Tagged With: Closing Faster, die caster, extruder, fabricator, forge, Industrial Marketing, job shops, marketing, Sales, the rico group, webinar, webinar series

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What is Omnichannel marketing and why is it important for your job shop to utilize?

What is Omnichannel marketing and why is it important for your job shop to utilize?

Advances in technology have dramatically broadened both the types of marketing channels available as well as the number of people those efforts can reach. Studies have consistently shown that implementing an omnichannel approach increases your customer reach, their engagement (by 19%), their purchase frequency (by 250%), your overall sales (by 13%), and improves customer retention […]

Filed Under: Industrial Marketing Tagged With: Industrial Marketing, marketing, marketing strategy, Omnichannel marketing, onmichannel, the rico group, trg

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Marketing During These Unique Times: Paid Advertising and PPC (Pay-Per-Click) Campaigns

Marketing During These Unique Times: Paid Advertising and PPC (Pay-Per-Click) Campaigns

In the first part of my article series about marketing during these unique times, I will go over the importance of paid advertising and PPC campaigns. I sat down and chatted with Dylan Carpenter, visibility strategist and PPC expert, who shared quite a few ideas and strategies that you should implement now and how industrial […]

Filed Under: Industrial Marketing, Marketing Tips Tagged With: Coronavirus, COVID19, industrial manufacturers, marketing, online marketing, Paid Advertising, pay per click, PPC, PPC Campaigns

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The Rico Group
  • Home
  • About
    ▼
    • Testimonials
  • Our work
  • Services
    ▼
    • Web Design & Dev
    • SEO & PPC
    • Photography & Video
    • Trade Show Booths and Graphics
    • Social Media Marketing
    • Content Creation
    • Print and Graphics
    • Email Marketing
    • Marketing Consulting
    • Domain Lock Up
  • Blog
  • Contact