eBooks are informative, digital documents, generally given away in exchange for the recipient’s contact information. They have been a fantastic lead-generating tool for every industry since they first appeared on the scene in the early 2000s. eBooks provide something of value to the recipient before the sales pitch comes in or any calls to action. […]
Audience Engagement Ideas to Increase Interest & Attendance at Your Virtual Event
As this pandemic continues worldwide manufacturers are getting very creative with their marketing efforts in order to keep their businesses in front of their customers and prospects. Prior to the COVID-19 pandemic tradeshows gave us the ability to network face-to-face and generate valuable leads but without these in-person events generating leads has been challenging. Virtual […]
Get your Job Shop growing in 2021!
2021 is just around the corner and, if you haven’t already begun, now is the time to prepare your marketing strategy to grow your business throughout the coming year. Start by grabbing a copy of our free comprehensive Industrial Job Shop Marketing Guide. The guide goes over some easy strategies you can incorporate into […]
Expert Tips for Effective PPC Campaigns
Pay-Per-Click (PPC) campaigns are one of the most effective and cost-effective choices for advertising today. You can reach a very large audience while only paying when the ads are actually interacted with. However, as an industrial manufacturer, if you want real results from your campaign you have to make sure that the ads you put […]
Marketing During These Unique Times: Sales Cycles and User-Friendly Systems
In the fourth and final part my article series, I discuss sales processes and user-friendly tools to assist with the growth of your businesses. I sat down with Kevin Brown, the CEO of LeadSmart, to discuss the overall sales process. My goal here is to help you funnel leads from all of your various marketing […]
Why You Should Host Your Own Virtual Tradeshow
As the current pandemic continues worldwide, tradeshows are being cancelled and manufacturers are getting very creative with their marketing efforts in order to keep their businesses in front of their customers and prospects. Prior to the COVID-19 pandemic tradeshows were large, but necessary, parts of your yearly industrial marketing budget. The most valuable asset of […]
Tradeshows Cancelled… What To Do Now Instead.
As the COVID-19 pandemic continues to rage across the United States and tradeshow after tradeshow is cancelled, manufacturers are being forced to get more creative with their marketing efforts in order to keep their businesses in front of their customers and prospects. What can you do right now to keep leads coming in? The lack […]
Marketing During These Unique Times: Sales, Marketing, and Closing Faster
Part 2 of 4 In the second part of my article series I go into the integral relationship between sales and marketing as well as share tips and insights to get your business through our current challenging times. I sat down and talked with Michael Sobolewski, a sales consultant who helps businesses better reach their […]
What is Omnichannel marketing and why is it important for your job shop to utilize?
Advances in technology have dramatically broadened both the types of marketing channels available as well as the number of people those efforts can reach. Studies have consistently shown that implementing an omnichannel approach increases your customer reach, their engagement (by 19%), their purchase frequency (by 250%), your overall sales (by 13%), and improves customer retention […]